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iPhone app for Product Information launched

Bright Grey has launched Bright Touch, a free iPhone app that allows advisers to access product information wherever they are.
The application gives detailed cover information for the provider’s personal and business protection menus. Advisers can also access interactive objection handling tools, information and videos on Bright Grey’s Helping Hand service and a list of FAQs.

Roger Edwards, proposition director with Bright Grey, says: “This is a great resource to have at your fingertips, whether scrolling through in preparation for meetings or using interactively with clients. ‘Bright Touch’ provides a great way of accessing key stats and information quickly and easily.

“We deliberately didn’t include a facility to do real time quotes as advisers have told us they would prefer to do that from their desk. Where this app really stands out is in front of clients when handling objections. Advisers will be able to create a profile for their customers there and then which will give tailored answers to all the usual objections and will give an indication of how much their cover will cost.”
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