It was long in the coming, no? After Google, after Facebook, and after many in the fray that decided on harnessing the mobile phone market, who is surprised that Amazon had to join the Smartphone war. Yes, it is the Fire Phone, a feature-packed device built for the shopper, and the device specs geek just the same. The internet business giant announced the Fire Phone at a press conference in Seattle on June 18. The Fire Phone is "Fire OS" device packed in a 5.5" x 2.6" x 0.35" body that boasts a 4'7 inch HD LCD display, rear and front cameras (13 MP rear and 2.1 MP front), and — hold you phone signal—cloud storage functionality! In other words, the phone is not just entering the mobile phone market—it has even chosen its opponents, actually. That is Apple and Samsung on the brand shelf I am talking. So what makes Amazon's mobile device special? Yes, that's the Fire Phone. Besides it two super cool tech mods called the ' Dynamic P