So now that Amazon's first ever mobile device is blazing across the, er, internet, and shaking the corridors of Samsung and Apple, you just might want to know what the ado all about. The Fire Phone is a feature-packed so-called "Fire OS" device that's being touted widely as the mobile market game-changer. (Read about the phone's two new tech pieces in it, and full specs here ) What makes it special? In one sentence: It is for the shopper and the tech geek alike. For starters, Amazon promises you a powerful performance-phone that can do an "ultra-fast launch" and load times, fast, fluid graphics, high-speed data, and voice support from its 2.2GHz Quad-core Snapdragon 800 CPU, with Adreno 330 GPU and 2GB of RAM . The Dynamic Perspective tech that's in the Amazon phone The Fire Phone features nine bands of LTE, four bands of GSM, five bands of UMTS for better voice coverage, faster data speeds, and international roaming, plus 802.11ac